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Making the Most of Your Twitter Testimonials
“Oh no!” I hear you cry. “Not another post about Twitter.” Bear with me on this one. Yes, I love Twitter and yes, I have written about it a few times. If you take a look at the Twitter archive you’ll...
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Powerful Testimonials
Testimonials are a very powerful marketing tool. They instantly show potential customers what you are like, how you work, how trustworthy you are and how your customers perceive you. And that’s why...
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Copywriting – How to Sell Without Being Obvious
When companies write their own copy, they tend to fall at a couple of hurdles when it comes to its effectiveness: It’s full of we It’s a blatant sales pitch The first point is covered in this very...
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How to Make The Most of Your Testimonials
Author: Sally Ormond, Copywriter and MD at Briar Copywriting Ltd. Follow her on Twitter and Google+ Testimonials are wonderful things. They offer potential clients an insight into your service and...
View ArticleHow Testimonials Can Hurt Your Business
Trust. You can’t sell without it. Customers only buy from companies they trust and like and one of the best ways to promote trust is by including testimonials on your website or landing page. But...
View ArticleBeware of Testimonial Thieves
You already know testimonials are like gold dust. They give potential clients a glimpse at what you’re like to work with and an idea of how you’ve helped other companies. You also know they have to be...
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